Overview
WhoWhatWhy is a nonprofit organization that focuses on exploring important issues by utilizing forensic journalism. Using strong images to capture the audiences attention, WhoWhatWhy communicates a heavy message though graphics. The goal of the Election Integrity team is to inform readers of the controversies surrounding elections, elected officials, and the election process. Creating concepts that are new and fresh, but at the same time recognizable and emotion-inducing, was a challenge I faced with this project.
Solution
I created these pieces in the vein of retro political posters in order to achieve a bold look that will stand out compared to competitors’ brands. The combination of recognizable, clear graphics communicates a strong message to the audience.
Workflow
Analysis > Research > Mock-up > Design > Submit for Approval > Refresh > Live
Mood Board
During research, I found many great example to draw from, primarily vintage political posters. I was drawn to the strong imagery and bold typeface. The color schemes also lent themselves very easily to WhoWhatWhy's already established color palette of red, black, and grey.
