Overview
WhoWhatWhy is a nonprofit organization that focuses on exploring important issues by utilizing forensic journalism. Looking to refresh their daily newsletter, they sought a clean, minimal feel. I found inspiration in newsletters like "The Baffler" and "NiemanLab, Daily Digest." Increasing participation from the audience was a top priority and, therefore, UX was at the forefront of my design.
Solution
Filling the mood board with inspiring material allowed me to have a clear vision of my goals. I created simple, clean designs with opulent white-space and a color scheme that stays consistent with WhoWhatWhy's established branding.
Workflow
Analysis > Research > Mock-up > Design > Submit for Approval > Refresh > Live
In the final design, the main links along the header are in bold white and a larger size to grab the reader's attention upon first glance of the newsletter. The placement of the social media links immediately following the article encourages sharing, and the new location of the large, clean links help guide users to the correct places to click beyond the newsletter.
