Overview
Toth Electric, a residential and commercial electric company, is a newer business established in 2017. Located in New Jersey, they are looking to market themselves locally through promotion of their brand and word of mouth. Toth Electric sought a classic look to represent their old-fashioned attitude towards great customer service for neighbors in their community. This logo is used on business cards, stationary, clothing, and company vehicles.
Solution
These van wraps exemplify the simplicity of this design. With the addition of a colored option in blue, the black and white logo provides a clean look. The color blue in the logo suggests trust, loyalty, wisdom, confidence, and intelligence. Combining a simple geometric shape with the addition of a classic lightning bolt gave this logo a modern, yet retro, feel. I chose the copperplate font because the glyphs are reminiscent of stone carving or lettering on copperplate engravings, which leaves a clean, crisp, masculine impression.
