Overview
Toth Electric, a residential and commercial electric company, is a newer business established in 2017. Located in New Jersey, they are looking to market themselves locally through promotion of their brand and word of mouth. Toth Electric sought a classic look to represent their old-fashioned attitude towards great customer service for neighbors in their community. This logo is used on business cards, stationary, clothing, and company vehicles.
Solution
With the addition of a colored option in blue, the simplicity of black and white provides a clean look. The color blue in the logo suggests trust, loyalty, wisdom, confidence, and intelligence. Combining a simple geometric shape with the addition of a classic lightning bolt gave this logo a modern, yet retro, feel. I chose the copperplate font because the glyphs are reminiscent of stone carving or lettering on copperplate engravings, which leaves a clean, crisp, masculine impression. In the design of the stationary set, I wanted to offer Toth Electric a range of options to fulfill the needs of their company. Included is an invoice, business card, letterhead, mailing label, postcard, and personalized notebook that could be used for taking notes on location or for whenever the need arises.
